DigiPRO: Influencer Marketing 101 is a half-day, hands-on seminar/workshop about influencer marketing: how to become an online influencer, how to get clients, and what skills and equipment you need to get started. The hands-on workshop will teach you how to take beautiful photos and videos for social media. It also covers the social responsibilities and legalities for bloggers and vloggers.
Who is it for: Social media professionals, digital marketers, aspiring and current online influencers, bloggers and vloggers. Corporate and freelance professionals, virtual assistants, online entrepreneurs, business and life coaches, and entrepreneurs who want to use social media for marketing.
Venue: SMX Aura – SMX Convention Center, Meeting Room 3
CLASS #1: Introduction to Influencer Marketing (1 Hour)
Trainer/Speaker: Jojo Ampeloquio
This class will talk about how to become an online influencer, how to get clients, and what skills and equipment you need to get started.
CLASS #2: Vlogging / Blogging Responsibilities (1 Hour)
Trainer/Speaker: Jojo Ampeloquio
This class will cover social responsibilities and legalities that cover blogging and vlogging.
CLASS #3: Social Media Analytics (1 Hour)
Trainer/Speaker: Miko David
This class will talk about what brands look for in an influencer.
CLASS #4: How To Take Videos and Photos For Social Media (Mini Workshop - 2 Hours)
Trainer/Speaker: Jojo Ampeloquio / Raymond Braganza
This class will teach you how to take beautiful photos and videos for different social media platforms.
1. It's going to be a hands-on workshop. Notepads will be provided but you are free to please bring your own laptop.
2. Registration starts at 12:00 NN.
3. The program officially starts at 1:00 P.M.
4. Snacks and drinks will be served.
5. E-certificates will be issued to the participants two days after the event.
Raymond has been in photography for 11 years and 5 years of those, he has been a full-time photographer. His photography journey started back in 2008 when he joined Accenture Photography Club, a group started by Accenture employees as part of their work-life balance. He then studied basic photography, studio portrait photography, photography as a business, and sports photography in the Philippine Center for Creative Imaging.
He recently became a member of Canon Professional Services (CPS), a dedicated service, support, and information program provided by Canon to full-time imaging professionals. He does sports photography and also covers momentous events such as weddings, christening, and food. His works appeared in several websites and print media like Manila Bulletin, ABS-CBN News Online (Hotel/Restaurant Reviews), and Lifestyle Asia.
CEO, AmplifyD Social Influence
When asked what you want to become when you get older, would you have said you wanted to be a talent manager?
Well, one of our speakers, Jojo Ampeloquio, didn't either but he's now managing big celebrities and influencers.
With 20 years of experience in sales and marketing from different MNC's like San Miguel Corp, Caltex Philippines, GlaxoSmithKline and DKT Philippines, and now the CEO of TMi, a talent management agency, and AmplifyD, an influencer marketing and content creation agency, who best to talk about the business side of being a brand that wants to employ influencers for their campaigns and being an influencer who wants to partner with brands?
Learn the business of influencer marketing and ask questions from his experiences and perspective.
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